"Coffey Hour" Case Study

The Coffey Hour — Coffee Shop Branding Project

Inspired by one of my close friends whose last name is Coffey (and his love for coffee), I built a full brand identity around a minimalist black-and-white aesthetic. I created the logo theory and designed everything a coffee shop would need to launch: merchandise, cup mockups, menus, promotional ads, and video content. The goal was to keep the brand clean, modern, and cohesive across every touchpoint.

Software Used: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro

Curated By Matthew Adao